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Those are some of my own Polaroid SX-70 manipulations above.

Although most people are already aware, Polaroid plans to discontinue the remaining lines of the Polaroid films this year. Type 600 and Spectra are among the most used Polaroid films. There are many of us out there who have found this distant groundbreaking photographic technology to be useful, fascinating, and incredibly beautiful over the years.

The latest news is that Ilford/Harman Photo has expressed an interest in Polaroid film. Their initial statement included that while they were hoping to work with Polaroid to continue production of the film, it is cost prohibitive to meet the declining demand. Now, Ilford/Harman Photo has sent out a survey to Polaroid because they are interested in feedback…so perhaps there is hope after all.

I am including the email from Ilford/Harman and the survey below. If you so desire, please take the time to complete the survey and email it back to them at the address below. You can also fill out the petition to Save Polaroid Film!

Dear Polaroid user

My name is Judy Wong and I am the Marketing Manager for ILFORD PHOTO.

Thank you for contacting HARMAN/ILFORD PHOTO regarding the ‘Save Polaroid’ campaign.

ILFORD PHOTO is very interested in your views on Polaroid.

To that end I have compiled a short questionnaire (below) to try and gain a better understanding of what it is about Polaroid that users particularly love and I should be very grateful if you could spare the time to complete it.

Please rate your responses to statements 1 to 7a (I love Polaroid because…….) on a scale of 1-10 (where 1 is high and 10 is low) and complete questions 7(b) and 8, number 9 is optional. If answering number 9, please be as precise as possible.

Question
1. … it allows the capture of spontaneous and instant images
2. … I like the feel, smell and tactile nature of a Polaroid print
3. … I prefer analogue to digital technology
4. … I use it as a proofing tool
5. … I like the size of the image it creates
6. … it allows me to print real b&w silver halide images from the negatives
7.(a) … I like the quality and look of a Polaroid image*
(b)* (Please describe what it is that appeals to you about the look of
Polaroid, eg its use as an artistic tool for expression)

8. What would you use to replace your current way of working when the supply of Polaroid film eventually runs out?

9. Any other comments (please be brief and explicit)

Please reply to this email address (Jane.crossen@harmantechnology.com)

Many thanks for your time, it is much appreciated.

Regards
Judy Wong